ALC Partners With Scientific Games On Canada’s First Self-Serve Lottery

Written By Robyn McNeil on September 1, 2021 - Last Updated on October 26, 2021

Self-serve lotto is coming to Atlantic Canada.

In partnership with Atlantic Lottery Corporation (ALC), Scientific Games is launching Canada’s first fully equipped self-service lottery platform. 

Scientific’s PlayCentral kiosks and terminal software management system will power increased accessibility across ALC’s retail network. Namely, 3000 locations in New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland will offer self-serve lottery and instant games.

“The retail network is very important to Atlantic Lottery,” said ALC head of channels Joey Cormier

“We are investing in modernization to expand accessibility to our games by leveraging Scientific Games’ digital technologies, including this new terminal software and new PlayCentral self-serve terminals. The lottery is evolving our digital merchandising and promoting our new mobile app for more cross-channel player experiences.”

Scientific Games is more than just ALC’s primary instant game provider. The company also supplies the regional lottery’s subscription services, sports betting, central gaming system, and digital lottery system.

ALC’s business is booming

Online play on ALC.ca has sky-rocketed recently, with sales up 325%

“The Atlantic Lottery’s new systems infrastructure implemented with Scientific Games in 2017 has proven extremely successful across lottery and digital transactions, driving one of the most successful digital instant lottery businesses in Canada,” said Scientific Games lottery group chief executive Pat McHugh.

“At the base of the technology is our player account management platform offering the convenience of one-wallet and limitless opportunities for players to experience cross-channel game entertainment.”

Scientific Games tech also provides the backbone for ALC’s recent move into single-event bets.

The regional lottery embraced the legislative change that allows provinces to offer singles on day one. Their expanded Scientific Games-powered sportsbook launched on August 27, the day Bill C-218 came into effect.

“We’ve been looking forward to this moment for a long time,” said Scott Eagles, ALC’s manager of sports betting. “We’re beyond excited to be offering our players a safe and regulated alternative to place single-event sports wagers.”

“To be able to do this using the OpenSports platform is very special,” added Eagles. “We’ve built a strong relationship with Scientific Games, and we are ready to bring the most immersive and user-friendly sports betting experiences to our players.”

Photo by ALC.ca
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Robyn McNeil

Robyn McNeil is a Nova Scotia-based writer and editor. She lives in Halifax with an awesome teen, a mischievous cat, and a penchant for good stories, strong tea, cheeseburgers, yoga, graveyards, hammocks, gardening, games, herb, and hoppy beer.

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