Pariplay is extending its Canada Gaming footprint.
The NeoGames subsidiary has agreed to terms with Atlantic Lottery to offer its online casino content to players across Atlantic Canada.
Through Pariplay’s Fusion platform, gamers can now access the company’s main gaming product – Wizard Games. Additionally, the deal includes a variety of aggregated third-party games.
Pariplay recently launched in Alberta with Alberta Gaming, Liquor and Cannabis.
According to Andrew MacLean, Pariplay’s VP of sales, in a press release:
“The regulated North American markets are of major importance to Pariplay and we are having considerable success, including in Canada where we have a strong product offering available.With that in mind, reaching an agreement with ALC is another major milestone for us as we continue to roll out our content across the country.”
Online casino players benefit from memorable gaming experience
Pariplay touts its Fusion platform as an efficient and ‘unified single approach to content delivery.’ In total, 107 operators across the globe use the interface.
Perhaps one reason for its universal popularity rests in Fusion’s unique ‘engagement tools.’
These include:
- Pariplay tournaments
- Spin That Wheel
- Raffle Rocket
- Independent bonus wallet
Pariplay says the features help create a customizable and memorable gaming experience for all members.
For instance, in a Pariplay tournament, players receive a real-time leaderboard and tournament-style format for their games. Meanwhile, ‘raffle rockets’ create a sweepstakes promotion to drive player engagement.
Pariplay becomes Wizard, offers 120+ online casino games
Pariplay’s gaming studio recently rebranded itself to Wizard Games. In total, 120-plus casino games are currently accessible.
Pariplay breaks down its offerings into five categories:
- Video slots
- Table games
- Scratch cards
- Instant win
- Bingo & Keno
In case punters wanted a glimpse into some of the more popular titles, those include:
- Blackjack
- 12 Super Hot Diamonds Extreme!
- Diamonds of the North Megaways
- Ice Ice Hockey
- Emeralds of Oz
- Spirit of Mustang
- Phoenix Kingdom
- Titan’s Riches
Pariplay continues expansion into Canada’s online casinos
Despite the news, Pariplay is no stranger to the Canadian market – specifically Atlantic Canada.
Consider ALC – who represents Canada’s four eastern provinces – inked a five-year digital supply deal with NeoPollard in January. As a result, ALC’s online casino has full access to the NeoGames Studio library for the next five years.
NeoPollard is a joint venture between NeoGames (Pariplay’s parent company) and Pollard Banknote.
It’s a big deal, said Michael MacKinnon, ALC’s VP of gaming.
“Our goal was to find a new main supplier that could bring strong content to our customers and this deal with Pariplay provides exactly that. It’s a major deal for us and we believe it’s one that will strike a chord with our customers when the content goes live later this year.”
Beyond Atlantic Canada and AGLC, Pariplay is also fully licensed by the Alcohol Gaming Commission of Ontario.
