Aristocrat Interactive has doubled down on its commitment to Ontario’s competitive iGaming market with the launch of Betiton online casino.
Powered by Aristocrat’s White-Label solution, Betiton officially became the province’s 82nd live online gambling site last month.
It joins MagicRed Casino – received the regulatory green-light from the Alcohol and Gaming Commission of Ontario in November – as the second Aristocrat White-Labeled-brand to enter the Ontario online casino space.
Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label, commented on the launch in a news release.
“Betiton’s launch in Ontario reflects our commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets.”
“We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”
Ontario is the fourth market that Betiton has entered via Aristocrat’s White-Label branch, which delivers strategic solutions for independent casino and sportsbook operators.
Although newly formed, Aristocrat Interactive boasts strong Canadian presence
Still just six-plus months old, Aristocrat Interactive has worked diligently to carve out a notable position in the Canadian online wagering market.
Established as a collective of its Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay brands, Aristocrat Interactive combines the company’s diverse standalone brands into a cohesive business unit. The White-Label segment is also included under the interactive umbrella.
The White-Label brand, in particular, contains exclusive content from Roxor Gaming, one of the Sydney, Australia-based gaming giant’s three proprietary studios. Aristocrat also mentioned plans for additional content from Wizard Games and its own Aristocrat Interactive studio.
While White-Label is hard at work in Ontario, it will be playing catch up to NeoGames. In Sept. 2023, the latter made landfall in the Canadian market after partnering with the Atlantic Lottery Corporation. The ALC is the sole, legal online gambling provider for Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.
On the team front, Aristocrat Interactive gained significant momentum right out of the gate when it secured a deal last July to offer select titles on the PlayAlberta website, and later on, the Alberta Gaming, Liquor and Cannabis app.
With its footprint now expanding to Canada’s most populous province, Aristocrat appears well-positioned in the Great White North.
Betiton’s Ontario catalogue features titles from several top providers
As the newest member of Ontario’s robust online gambling market, Betiton undoubtedly faces stiff competition. However, the Malta-rooted operator comes equipped with a steady diet of gaming options from popular providers.
Among those slots available through Betiton include:
- Pragmatic Play’s Big Bass Bonanza
- Play’n GO’s Rich Wilde and the Book of Dead
- Evolution’s Crazy Coin Flip
- Gaming Realms’ Tetris Slingo
- Quickpsin’s Catrina’s Coins
- Hacksaw Gaming’s Eye of the Panda
- Neon Valley Studios’ Asgardian Fire
- Microgaming’s Immortal Romance Mega Moolah
These titles are accompanied by traditional table games such as Blackjack, roulette, and baccarat, as well as live dealer tables.
