ALC Joins Forces With Neccton, Implements Responsible Gambling Tool

Written By Katarina Vojvodic on October 8, 2021 - Last Updated on October 26, 2021 is in the background, with the words

This week marks yet another gaming collaboration.

The Atlantic Lottery Corporation (ALC) has teamed up with Austria-based Neccton, an analytical application for online gambling providers. Once the agreement takes effect, ALC will adopt Neccton’s PlayWise rating tool.

The tool allows players protection from harmful play patterns.

Values aligned

The deal comes after Neccton won the contract via a public tender. The company had to prove its credentials and show how it would best serve ALC’s players.

Since being awarded the contract, Neccton has been working closely with the ALC team. The two parties have been strengthening the choice of responsible gambling features (RG) for players on through the PlayWise rating tool. 

Using cognitive dissonance, PlayWise gives real-time alerts about players’ behaviour to help break harmful play patterns. The tool also allows users to view an assessment of their online play patterns. However, a player must be active for at least 30 days for the assessment tool to work.

Confidential to each player, the rating is calculated by Neccton’s software using various measurements. Data considered includes the player’s use of responsible gambling tools, what games they enjoy, and how much time they spend playing. How much they usually wager and any significant changes to the metrics also play a role in player feedback.

“We are always very proud when distinguished organizations use our tools to help their players, but when it’s a group like Atlantic Lottery that is already so well recognized for their work in player protection, it means even more to us,” said Dr. Michael Auer, director and head of development at Neccton. 

“Our values are aligned, and we look forward to working together for a long time.”

An important addition

“As a publicly owned corporation, our commitment to responsible gambling is at the forefront of everything we do,” said Stephanie Ryan, ALC’s head of social responsibility and learning.

“The PlayWise rating is an important addition to the range of features, information and resources we provide to empower players to make healthy decisions about their play.”

Players can choose from various titles, including instant games, draws, video lottery, sports, and online variants. All of which are available through ALC.

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Katarina Vojvodic

Katarina is a Toronto-based online gambling writer who holds a master's degree in journalism. Before joining PlayCanada, she was part of the AskGamblers crew where she reported about the world of online casinos and interviewed numerous iGaming experts. Being in the industry for 5 years, she became an expert in online slots.

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