Bally’s Interactive has upped its game in Ontario following the Monday launch of its new Bally Bet Sportsbook & Casino app.
Described as “a major step forward,” the updated app combines the existing Bally Casino and Bally Bet Sportsbook apps into one all-encompassing platform.
Players in Ontario can now wager on sports and casino games, including classics like Cleopatra from renowned supplier IGT, using a single Bally’s app, account, and universal wallet.
Bally’s Corporation CEO Robeson Reeves expressed the operator’s excitement over the launch in the same release.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet.”
The Providence, Rhode Island-based brand entered the Ontario online casino market in July 2022.
Bally’s latest offering packed with casino star power
With its comprehensive selection of star-studded gaming options, Bally Bet Sportsbook & Casino will surely make waves.
Another intriguing title that only recently established an online gambling presence has joined the lineup at Bally Bet. Aristocrat Interactive’s Buffalo slot series, a resounding favourite among land-based casino players, is already live on Bally’s Ontario app. The longtime retail staple made its online debut in Ontario through BetMGM Online Casino this past March.
Currently, four different Buffalo slot titles are available on Bally’s Ontario site.
Bally’s revamped offering also boasts various games based on popular television shows and movies. Since the platform is powered by White Hat Gaming, which uses its White House Studios to obtain intellectual property rights to globally recognized brands, players can interact with games rooted in pop culture classics.
The list includes The Goonies, The Flintstones, Ted, Deal or No Deal, Rick and Morty, Ghostbusters, and many more.
On the live dealer side, Bally Bet Sportsbook & Casino offers numerous options from top providers Pragmatic Play and Evolution. In particular, players will find XXXtreme Lightning Roulette, Super Sic Bo, Infinite Blackjack, and Red Door Roulette.
There is also no shortage of game shows, namely Monopoly Big Baller, Sweet Bonanza Candy Land, Snakes & Ladders Live, Crazy Time, and Crazy Pachinko Live.
Bally certainly prides itself on delivering Ontarians a bold yet approachable gaming catalogue.
New app offers smooth transition for all
Transitioning from the old Bally Bet app to the new platform is straightforward. The company’s statement outlines that players will receive a series of in-app, email, and social media messages to facilitate an efficient migration process.
If players already have the previous version of the Bally Bet app, they can update it in the Apple App Store or via Google Play.
The release of Bally’s all-in-one Ontario offering aligns with the company’s recent emphasis on improving its iGaming presence. In November, Bally’s performed a similar update to its New Jersey app.
The established online and retail operator also conducted a series of successful app launches across other US jurisdictions this year.
