BetRivers is entering the Canadian market with the launch of CASINO4FUN.
In the coming months, rush Street Interactive’s (RSI) brand, BetRivers, expects to launch its real-money online casino and sports betting in Ontario.
In the meantime, their social gaming platform, CASINO4FUN, will offer online casino and sportsbook games to Ontarians over 19.
Eventually, CASINO4FUN players will have the option to choose if they want to make real money bets. If so, they will need to complete registration before being transported to BetRivers.
CASINO4FUN is now live
Although online gambling is legal in Ontario, it is limited to the Ontario Lottery and Gaming Corporation (OLG) and its digital casino and sportsbooks. In fact, Ontarians can access OLG’s recently launched PROLINE+ across devices at proline.ca or OLG.ca.
“While waiting for the local government to issue gaming licenses for private operators, BetRivers will be offering social gaming.“
RSI expects to receive its casino license through BetRivers by the end of the year. In the meantime, their social platform will allow users to sign up and give CASINO4FUN a try. Currently, games are available to Ontario residents across devices – mobile, tablet, desktop, laptop, etc.
“Our expansion into Canada represents an exciting new frontier for RSI and continues our growth across the Americas,” said Richard Schwartz, CEO of RSI.
CASINO4FUN® offers RSI’s community of players the same entertainment and customer service as their real-money gaming platform in a casual, free-to-play setting.
“We look forward to providing a truly differentiated gaming experience for players in Ontario,” Schwartz added.”
The company has high hopes CASINO4FUN will enable RSI to build its brand and player database.
Ready for the competition
RSI will most certainly face serious competition in Canada, especially in Ontario’s soon-to-be-regulated gambling sector.
Canada recently made significant changes to its gaming regulations. The shift made the market even more appealing to well-known casino operators and brands. Many are now applying for licenses.
When Bill C-218 (Safe and Regulated Sports Betting Act) passed on August 27, it legalized single-event wagering. Before Bill C-218 came into effect, Canadians could only wager on parlay bets. Gamblers and stakeholders alike long-awaited the change.
Now that provinces can mandate to regulate singles bets as well as current offerings, RSI is ready.
With the largest population in the country opening their market to competition, Ontario has attracted the most attention. The province is one of the biggest new betting markets in the world. It’s no surprise RSI has Ontario in its sights.