Canadian sports betting has a new home!
Today, the puck drops on Canada’s first dedicated sports betting broadcast network, Parleh TV.
Parleh Media Group’s free, online channel will be accessible 24/7 to sports enthusiasts just in time for the NHL season.
The preferred source for sports betting news and insights
When Parleh Media Group launched in June, it hired dozens of content creators. These sports influencers provide a mixture of videos showcasing remarkable moments and top events from across the sports world.
With Parleh TV, Canadians will have access to various popular sports programs and live speaker series, such as Puck Talks.
With Parleh TV, Canadians can access a full slate of popular sports betting shows and segments, including Puck Talks. The trademark hockey betting show will premiere with insights and an on-the-street element for all seven Canadian NHL teams.
Other programs include Parleh Today, Parleh Picks, Footy Talks, Five A Side, Fast Money EPL, and Spreadzies.
“From NFL over/unders and weekly CFL winners to dark-horse picks for the Stanley Cup, The Parleh has taken the unknown out of sports betting and is making it fun and entertaining for the everyday sports fan,” said Kevin Kennedy, PMG’s president and executive producer.
“Our social accounts are already a must follow, and now with Parleh TV, we can be there for Canadians 24/7 to help them get through all the clutter and data so they can be informed and entertained when they make a casual bet.”
The network also signed a production partnership with workflow company FUEL to create a cutting-edge broadcast.
“We are thrilled to be working with Parleh Media Group on this innovative project to reach sports fans with their unique content; perfectly aligned to support the rapid growth of sports betting,” said Greg Morrow, general manager of FUEL.
A go-to destination for advertising opportunities
Parleh TV will also be a go-to source for companies “looking to connect with engaged sports fans.” The platform will feature integrated advertising and sponsorship opportunities allowing for impactful branded content.
ThePostGame, sports media consultancy, manages all PMG’s commercial opportunities.
They also work with Canadian and US-based sports properties such as NBC Sports and USA Today Sports Media Group. Others in the mix include FOX Sports, New York Jets, Canadian Premier League, and PGA Worldwide Exhibitions.
“We are excited to be working with the talented leaders of Parleh Media Group during this unique time for the sports betting industry in North America,” said Eric Herd, president and CEO of ThePostGame.
“As the explosive growth in gaming continues, there is great opportunity to develop cutting-edge content and partnerships for Canadian audiences and beyond.”
Parleh TV will continue to launch new shows and segment formats in the weeks and months ahead.