U.S. sports bettors are looking north of the border to get its NFL data.
A Canadian tech company, GeoComply Solutions, reported a record number of NFL bets through the league’s opening week (Sept. 9 – 12). 58.2 million was the ground-breaking figure – a 126% increase from the 2020 NFL season.
“We expected high volumes, but what we have seen has surprised us nonetheless,” said Lindsay Slader, a managing director with GeoComply.
American sports betting relies on GeoComply
While a Canadian-founded business, GeoComply has carved out a nice niche stateside.
The company is referenced by many legal U.S. sports betting firms as they help to “detect location fraud.” Its website also states it aids in verifying “a customer’s true digital identity.”
So, in theory, the more American betting firms need GeoComply, the more identity confirmation is required.
And thus, more bets are being placed.
NFL wagers increasing in Canada too
Back home, sportsbooks have also been busy with NFL wagers. Namely, the Ontario Lottery Gaming Corporation (OLG).
Through Sept. 21, OLG tells PlayCanada Ontarians placed $10 million in bets.
The most significant share of those (more than 40%) belongs to the NFL. Players, in particular, are enjoying single-wagers after its recent legalization. They represent 75% of PROLINE+’s overall bets.
The frenzy doesn’t seem to be slowing anytime soon either.
An OLG personnel says Sept. 19 “was the highest wager day to date since the PROLINE+ launch, mostly driven by football.”
The day earlier (Sept. 18) was the second-highest.
The NFL kicked off its 2021 NFL season on Sept.9