ComeOn Adds Sports Betting to Its Ontario Offerings, But Competition is Stiff

Written By Dan Holmes on November 13, 2024
a collection of sports balls sitting on a laptop computer

ComeOn has expanded its Ontario offerings to include sports betting. The longstanding Canadian casino operator launched ComeOn Sportsbook this week, joining the dozens of other sportsbook options Ontario bettors have legal access to.

Cherry, a Swedish gaming company, owns ComeOn Group, the parent division that offers ComeOn Sportsbook. The company has operated the ComeOn Casino app in the province since 2022.

“We are very excited about the opportunities this new milestone opens up for us,” said ComeOn Group CEO Juergen Reutter in a statement announcing the launch of its sportsbook. “As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years.”

ComeOn Group is unusual in that they have their sports betting app built on a proprietary platform. The app does not have a loyalty program at this time, however, which sets it apart from competitors.

Ruetter said:

Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.

Downloading ComeOn Sportsbook in Ontario

The ComeOn mobile sports betting app can be downloaded from Google Play or the Apple app store. It can also be found at the ComeOn website. Users will need to be in Ontario, a fact that will be verified through geolocation technology.

The app is available now in Ontario, and is free to download. The province is home to four teams that compete in major professional leagues:

  • Toronto Argonauts of the Canadian Football League
  • Toronto Blue Jays of Major League Baseball
  • Toronto Raptors of the National Basketball Association
  • Toronto Maple Leafs of the National Hockey League

ComeOne Sportsbook lists odds for most popular events that interest Canadian sports fans. Including ice hockey, football, lacrosse, rugby, professional basketball, and much more. Parlays and player props are allowed for most sporting events in Canada, with the exception of college athletics in the case of player props. The betting age in Ontario is 19, placing it below most states in the US.

Ontario wagers over $2 billion in Q2 of FY24-25

According to the Alcohol and Gaming Commission of Ontario (AGCO), $2.2 billion was wagered via licensed sportsbooks in Ontario during the second quarter of the 2024-25 fiscal year.

The ComeOne Casino app has proven stable and reliable in Ontario. Users should anticipate the same experience with the sports betting app from the same company.

The iGaming market generated $2.4 billion in revenue in 2023-24 fiscal year, based on $63 billion wagered in iGaming, according to the AGCO.

Photo by Davizro Photography/Shutterstock
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