It’s official. Dale Hooper is FanDuel Canada‘s new general manager.
Effective immediately, Hooper will report directly to FanDuel Group CEO Amy Howe.
“It is an incredible time to be a part of the growing sports gaming industry, and I look forward to joining Amy and the team as we bring the #1 Sportsbook to Canada,” said Hooper.
“I am proud to be joining the industry leader at such a momentous time.
FanDuel preparing for open gambling market launch
The new appointment proves FanDuel’s eagerness to deliver a memorable sports betting experience to Canadian fans.
In this newly created role, Hooper will develop and implement FanDuel Group’s long-term Canadian strategy.
Hooper will be in charge of keeping with the nation’s regulatory and legalization process. His arrival comes just before privately operated sportsbooks launch in Ontario, expected to happen by the end of 2021.
“Dale has a proven track record running high-growth enterprises along with strong relationships that will be invaluable to our success in Canada,” said Howe.
“He is a respected leader known for his ability to scale business units effectively, a critical skill set, as we aim to bring the excitement of our sportsbook and igaming products to Canadian citizens. It’s with great excitement that I welcome him to our team.”
Bringing 30 years of experience
Hooper joins FanDuel Group with over 30 years of experience driving large-scale transformation across multiple consumer-driven industries.
He comes from Deloitte Canada, where he recently served as a partner focused on the cannabis industry.
He was the president and CEO of Cannabis Compliance Inc. (CCI) until Dec. 2019, when Deloitte acquired the company.
Before joining CCI, Hooper held other leadership roles in diverse industries, including Rogers Communications and PepsiCo Canada.
During three years at Rogers, he was chief brand officer, helping deliver all key business, customer satisfaction, and brand metrics.
Over thirteen years at PepsiCo Canada, Hooper held chief marketing officer roles at PepsiCo Foods and PepsiCo Beverages.
He began his career at Cadbury Canada, where he held various sales and marketing roles.
All eyes on Ontario
Ontario will most likely be the first to formalize single-game sports betting and allow major sportsbooks like FanDuel to operate.
After entering the Ontario market, FanDuel may set its sights on Alberta, British Columbia, and Québec next.