IGT Appoints Joe Asher President Of Sports Betting

Written By Katarina Vojvodic on October 14, 2021 - Last Updated on October 26, 2021
Bookmaker's ticket hovers in the bottom left of the image on top an out-of-focus shot of horses in the homestretch

International Game Technology (IGT) announces a new addition to the IGT PlaySports team.

IGT is pleased to announce Joe Asher was appointed president of sports betting, effective Oct 1, 2021The former William Hill CEO will report directly to Enrico Drago, IGT’s CEO of digital and betting.

Asher to lead ongoing expansion

Lately, IGT PlaySports has been expanding its presence in Washington, Colorado, and Wisconsin. Additionally, IGT’s sports betting platform powers FanDuel’s sportsbook launch in Connecticut

That said, Asher is to lead the ongoing expansion of the company’s sports betting business across North American markets.

“I’m really excited to join Enrico Drago and the IGT PlaySports team to help this business reach new heights for our customers and our shareholders,” Asher said. “This is a unique moment in the North American gaming industry as sports betting is expanding rapidly and opportunities abound.”

“I have some background working in partnership with PlaySports, and I look forward to working with our team to further enhance our technology and trading capabilities to serve our existing and future customers.”

Asher first joined William Hill when it acquired Brandywine Bookmaking, a company he created as a start-up in 2008. Serving as CEO, he worked for the company until April 2021, when Caesars Entertainment bought it for $3.7bn. 

Boosting future success

“The PlaySports sports betting solution is among the most widely used in the US, powering approximately 50 US sportsbooks for 20 customers across 18 states,” Drago added.

“We expect continued growth in our PlaySports business, and Joe Asher’s knowledge, experience, network and vision for sports betting are key ingredients to boosting our future success.”

The right choice

Asher gained expertise and knowledge in the industry thanks to a lifelong passion for horse racing and sports betting.

For a time, he was the Wilmington News-Journal’s thoroughbred racing handicapper for Delaware ParkAdditionally, he became the youngest track announcer in North America, calling races at Harrington, Foxboro, Brandywine, and Dover Downs

Asher continues to call races every year, serving as a guest announcer at the Elko County Fair.

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Katarina Vojvodic

Katarina is a Toronto-based online gambling writer who holds a master's degree in journalism. Before joining PlayCanada, she was part of the AskGamblers crew where she reported about the world of online casinos and interviewed numerous iGaming experts. Being in the industry for 5 years, she became an expert in online slots.

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