Mohegan Gaming & Entertainment (MGE) has its eyes set on Ontario.
On July 5, the retail operating giant announced it will launch a new digital division. Mohegan Digital is part of a North American expansion effort.
The new arm will prioritize Canada sports betting and online casino games.
But so will Ontario.
And Canada’s most populous province is one of the targeted locations.
“Over the years, Mohegan has made great technological advancements in the digital space, working with industry-leading partners to provide state-of-the-art advancements to casino and sportsbook online operations,” said MGE president and CEO Ray Pineault.
“With Mohegan Digital, we are looking to expand and enhance these efforts to elevate the experience and deliver on our promise to provide world-class entertainment for our guests on a digital scale.”
MGE’s expansion to Canada
Based in Connecticut, MGE holds multiple properties and entertainment resort locations throughout the United States.
For customers, that means (location depending) everything from gambling to shopping to attending professional sports events is on offer.
MGE’s retail locations vary too.
The company inked an international deal to expand to South Korea in 2023.
Meanwhile, Canada’s turn came back in 2019.
That’s when the MGE became the service provider for the Niagara Gaming Bundle (Fallsview Casino Resort and Casino Niagara).
Two years later, Rich Roberts (appointed president) and Aviram Alroy (vice president of product) are critical to Mohegan’s digital expansion.
“My years leading Mohegan Gaming & Entertainment Interactive Gaming division have equipped me with the necessary skills and vision to help usher in a new era for the brand,” Alroy said, with MGE since 2014.
“I am honoured to lead Mohegan Gaming & Entertainment’s expansion efforts in the digital gaming and sports betting frontier.”
MGE receives Boost From Governor’s decision
Down south, the company wasted no time.
MGE partnered with FanDuel to launch its sportsbook in Connecticut.
Connecticut Governor Ned Lamont legalized sports wagering and online gaming a few months back in May.
Above the border, another historic wagering breakthrough was also recently made when Bill C-218 cleared Senate.
The decision legalized single-game sports betting in Canada – only parlays (two or more games) were previously allowed.
“It’s an exciting time to be working in the iGaming industry,” said Alroy. “Especially now that more states including Connecticut are going live with both sport betting and iGaming together.”
MGE will launch its new digital products in Connecticut first. Expansion plans will follow.