PointsBet Canada continues to carve out its Canadian position with a new deal.
This time around, the PointsBet subsidiary teams up with national curling champions Kerri Einarson and Kevin Koe. The deal comes after the company signed an exclusive partnership with Curling Canada, the sanctioning body for the sport.
PointsBet Canada will become a title sponsor of one of Curling Canada’s Season of Champions events as part of the deal. The five-year deal starts next year, with the 2022-23 season.
PointsBet Canada back on the ice
“PointsBet Canada prides itself on excellence. This is why we are teaming up with two of our country’s top curling teams,” said Scott Vanderwel, PointsBet Canada’s CEO.
“We are uniquely Canadian and want to support athletes and teams that embody our love for the sport and the maple leaf.”
Led by Vanderwel, PointsBet Canada has built out a solid executive team. The company’s latest addition is Dave Rivers (VP of Marketing). Rivers recently joined two PointsBet Canada executives Nic Sulsky (CCO) and Chantal Cipriano (VP- Legal Compliance and People).
In early September, PointsBet Canada also recruited Canadian digital media expert Dale Fallon as senior director of product.
Apart from building a team of industry veterans, PointsBet also builds business strategies. The online gambling operator continues pushing into the Canadian sports betting scene through strategic partnerships.
The company targeted the hockey market through a partnership with a duo of Canadian sports media sites. More than a month ago, PointsBet Canada teamed up with DailyFaceoff.com and The Nation Network. The deal grants PointsBet entry into Canada’s vast hockey community.
“We are focused on continuing to build meaningful relationships with partners that Canadian sports fans know and trust,” Vanderwel added.
“We see this as a critical part of introducing our brand and values to the market and building the consumer confidence necessary to create a level playing field in the responsible, licensed and regulated gaming market.”
Taking curling to the next level
Canada’s curling champions share the enthusiasm.
“We are thrilled to be partnering with PointsBet Canada,” said skip Kerri Einarson, two-time reigning women’s national champion. “PointsBet has an incredible passion for curling and will grow our sport across Canada.”
“We are proud to have a world-class operator like PointsBet Canada on our team,” remarked Kevin Koe. Koe is a two-time world champion and four-time Canadian champion. He also led the Canadian men’s team at the 2018 Winter Olympics in Pyeongchang.
“Our sport is evolving, and fans are interacting with us in new and exciting ways. PointsBet’s collaboration will take curling to the next level.”