Australian-based online gaming operator PointsBet hired Dale Fallon as the company’s senior director of product for Canada.
Fallon a veteran of the Canadian gaming industry
Dale Fallon is the most recent PointsBet Canada hire after the company appointed Scott Vanderwel as CEO. Other recent additions include Nic Sulsky, CCO and Chantal Cipriano, VP – legal, compliance & people.
“PointsBet Canada has the opportunity to capitalize on one of the most exciting new gaming markets in the world, and I am thrilled to have the chance to contribute to the company’s vision,” Fallon said.
“With its strong in-house technology and innovative business model, PointsBet is well-positioned to continue scaling as a legitimate global player.”
“PointsBet possesses the competitive advantage of controlling their own roadmap,” Fallon added. “And as we build our distinctly Canadian operation, I look forward to using that advantage to assist in the creation of a brand and product that strongly resonates with consumers in this country.”
Having led digital products for Canada’s famous sports media brand Rogers Sportsnet, Fallon brings extensive industry experience to PointsBet. At Sportsnet, he oversaw product strategy and delivery for a suite of apps and websites, focusing on NHL content.
In 2016, Fallon led the product launch for Sportsnet NOW, a digital destination for viewers to stream live sports.
He also led product management at theScore, supervising the early launch and growth of ScoreMobile across different platforms.
The best of the best
PointsBet’s CCO Nic Sulsky, an admirer of Fallon’s work for years is happy to welcome him on board.
“As we continue to establish the PointsBet Canada brand, we will remain true to the PointsBet mandate of arming the team with best-in-class talent to ultimately realize best-in-class execution.”
“I’ve known Dale for over 10 years and have been a fan of his work for even longer,” Sulsky said. “I am very excited to finally call him a teammate as Dale joins our growing list of many talented, authentically Canadian hires and will help ensure our product represents, understands, and appropriately connects with the Canadian sports landscape and its passionate, unique fanbase.”
Last month, PointsBet reached an agreement with the NFL to become their approved sportsbook operator for the 2021 season.