Yet another milestone has been achieved in the Canadian gaming scene.
PointsBet signed an exclusive partnership with Curling Canada, the governing body for one of the country’s most popular sports.
The five-year deal will grant PointsBet exclusive marketing rights for online casino games and sports betting across Curling Canada event broadcasts. It will include 300 broadcast hours and more than 350 repeat hours each season.
The focus is on fan engagement
As per the agreement, PointsBet will become the title sponsor of the Curling Canada Season of Champions event. The deal takes effect for the 2022-23 season.
What’s more, the betting company has the OK to use Curling Canada’s logos in its advertising.
“As one of the only true Canadian operators, it was important for PointsBet Canada to partner with organizations deeply rooted in our nation’s identity,” PointsBet Canada CEO Scott Vanderwel said.
“Our partnership with Curling Canada will not only support community-based sports but bring curling fans who, our research shows, are active bettors and over-index when compared to fans of other sports, an unprecedented sports betting experience.”
Entering the circle of highly regarded partners
Curling Canada will also benefit from the collaboration.
“With the passing of legalized sports betting by the federal government this past summer, we knew that there would be many opportunities available for our sport to be part of a new, legal and regulated way for fans to enjoy our events,” said Katherine Henderson, Curling Canada’s CEO.
“PointsBet’s track record speaks for itself, as the company has existing partnerships with a variety of highly regarded partners around the world, and we couldn’t be happier to enter into this new venture with an industry leader.”
PointsBet on top of its game
PointsBet Canada isn’t wasting its time.
Just last month, the betting company signed a multi-year deal to become Daily Faceoff and Nation Network’s exclusive betting partner.
Back in June, the Senate passed Bill C-218, legalizing single-event sports betting. The passing of the Safe and Regulated Sports Betting Act finally allows provincial regulators to offer fans more than just parlays.
While awaiting regulatory approvals, PointsBet is more than ready to launch operations and enter the Ontario gambling scene.
And, as operators are currently applying for licenses, sports betting in Canada is expected to launch in Ontario first, in late 2021 or early 2022.