Rivalry appointed former World Economic Forum (WEF) and Twitter executive Kirstine Stewart to its directors.
The Toronto-based operator’s board elected Stewart at the company’s last shareholder meeting.
“I couldn’t be more excited to be joining the Board of such an innovative team in the sports betting industry,” said Stewart.
“Rivalry’s media and betting strategy is creating something unique for the next generation of sports bettors, and I am excited to see us continue to grow and evolve alongside this fast-paced industry,” Stewart added.
“I can’t wait to get to work collaborating with such a dynamic, well-informed and motivated team.”
Stewart former head of CBC
Over her career, Stewart has held executive positions in Canada and the US.
Working for top cable channels – Hallmark, HGTV, The Food Network, and National Geographic – she eventually became head of the Canadian Broadcasting Corporation (CBC).
Stewart then became VP of North American Media at Twitter in New York. There, she led teams across the US, driving partnerships in news, entertainment, and sports.
Her most recent role was head of the future of media at WEF, working with the CEOs of Bytedance, Facebook, NBCU, and Google.
Stewart currently serves as the chief revenue officer of Pex, a digital rights technology company backed by Tencent.
“Kirstine’s background reads like the DNA of Rivalry,” said Steven Salz, Rivalry’s co-founder and CEO. “She has extensive experience in media, specifically at Twitter, which innovated what content and brands look like on the internet.”
Salz also credits her time at the WEF as an experience that aligns with Rivalry’s ambitious expansion plans.
“I’m confident this significant knowledge and category understanding will enable us to further execute on our vision to provide the safest and most engaging sports betting and sports media experience in the world for the next generation of fans.”
On a journey to becoming a market leader
Since 2018, Rivalry, intending to become a market leader, has created a well-known brand in esports betting. The company has signed numerous partnerships with notable organizations like Fnatic, beastcoast, and FURIA.
In April, Rivalry welcomed Stephen Rigby, Ontario Lottery and Gaming Corporation’s former president and CEO, to join its board of directors.
This month, Rivalry has become a publicly-traded company on the TSX Venture Exchange, under the ticker symbol RVLY.