Scientific Games’ new Omni-Channel Lottery System is launching for Atlantic Lottery in Canada. The new system is now live and running with traditional lottery retail sales but also includes mobile and internet gambling sales in the provinces of New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island.
“Atlantic Lottery is committed to reinvention and renewal through fresh, new and enhanced products and services that are now enabled by this advanced systems technology from Scientific Games,” said Brent Scrimshaw, president and CEO of Atlantic Lottery. “We look forward to providing innovative entertainment experiences, to expanding the space in which we operate, and ultimately to beginning our next phase of responsible growth.”
It is a dynamic system because it supports draw games, digital instant games, iBingo and Canada sports betting.
One of the more impressive factors of the system is that it features “The company’s secure, cross-platform Player Account Management system which allows Atlantic Lottery players to purchase lottery products through a unified experience with one wallet.”
Pat McHugh, the senior vice president of Global Gaming Systems had big things to say about the new product.
“We are excited to launch our latest, most advanced Omni-Channel lottery platform to meet the Atlantic Lottery’s vision of a unified experience for their players. The new digital instant and draw games have been well-received by Atlantic Lottery players and have already created a significant lift in sales.”
McHugh also added, “Players across four Canadian provinces can now seamlessly access an exciting array of lottery products, promotions, and services, whether they are playing games purchased at retail or via mobile or internet. We applaud the Atlantic Lottery for their strategic vision supporting their players and beneficiaries.”
Scientific Games’ AEGIS gaming system and Sciplay iLottery platform are key components of the technology involved, allowing seamless integration of Scientific Games content and third-party content. The Lottery’s second-chance ticket entry program was re-launched as part of the project, along with a new digital instant game program featuring electronic scratch games played via mobile and the internet.
The launch of the new system is part of a five-year deal awarded to Scientific Games by the Atlantic Lottery. Scientific Games has been providing products to the Atlantic Lottery since the 1990s.
According to the press release, SG “has operations on six continents; the Company provides games, services, systems and retail technology to more than 150 lotteries globally, including the majority of North American lotteries.”
