When single-event sports betting launched in Canada last week, Scientific Games was a big part of the behind-the-scenes action.
The platform provider’s OpenSports product suite powers sportsbooks for several provincial lotteries, including British Columbia Lottery Corporation (BCLC).
From day one, Scientific Games technology has provided the backbone for BCLC, Atlantic Lottery Corporation (ALC), and Loto-Québec’s expansion into single-game betting.
Previously, Canadian players could only bet on parlays within the regulated market. But, thanks to the legalization of single-events bets, OpenSports can now deliver the full sports betting experience, just like other regulated markets.
With the introduction of singles, Canadian players can now enjoy a more comprehensive sports betting experience.
Building a strong relationship
Charlene Nielson, Director of Product Management for BCLC, shared excitement:
“We are pleased to extend our relationship with Scientific Games and to expand our sportsbook offering with its singles offering. We look forward to continuing to work with Scientific Games as we innovate and evolve our business.”
Loto-Quebec is thrilled, too, said Louis Beaudet, Director, Sports and Entertainment Betting. Offering singles betting on day one of the new legislation was very important.
“Offering these bets using Scientific Games’ OpenSports platform makes this even more special, such is the longstanding relationship we have had, and we are excited to bring yet more sports betting options to our players.”
“We’ve been looking forward to this moment for a long time,” agreed Scott Eagles, ALC’s Manager of Sports Betting.
In fact, everyone at ALC is excited to offer a safe and regulated alternative for placing single-event wagers.
“To be able to do this using the OpenSports platform is very special as we’ve built a strong relationship with Scientific Games, and we are ready to bring the most immersive and user-friendly sports betting experiences to our players.”
Marc Crean, Commercial Director, Digital at Scientific Games, also had something to say. “The ability to offer singles betting to players from the very first day of its availability in Canada illustrates the speed in which we can adapt to regulatory changes.”
“As the first to market, we are now well-positioned to enjoy further growth in Canada and provide our key customers BCLC, Loto-Quebec and Atlantic Lottery Corporation with a world-class sports betting experience.”
