When it comes to player props, Sporting Solutions is off-the-market.
The company recently signed an exclusive deal with Sports IQ, a North American-based oddsmaker and player prop provider.
According to the terms of the agreement, Sports IQ will become the exclusive provider across the company’s B2B and B2C businesses.
Sports IQ will take charge of oddsmaking for Sporting Solutions customers’ pre-game and live-game experiences on major US sports events.
Fans can expect this to include a broad range of sports events, like NFL, NBA, MLB, and NHL.
Exceptional reputation in the industry
“Sporting Solutions are excited to partner with Sports IQ who, like ourselves, use cutting-edge technology to provide innovative products and services to the betting and gaming industry,” said Andy Wright, CEO at Sporting Solutions.
“We look forward to working together and extending the reach of player props markets to existing and new customers.”
Licensed by the UK Gambling Commission and Financial Conduct Authority, the sporting group has operated since 1992.
As part of the Française des Jeux (FDJ) group, Sporting Solutions services the UK and European markets.
The company recently made progress in North America, too.
“This partnership will accelerate our strategy to provide the North American Market with our market-leading expertise in trading and risk management services, in addition to us building upon our recent successful managed service integrations with Ontario and Alberta,” Wright added.
Earlier this month, Sporting Solutions partnered with Alberta Gaming, Liquor and Cannabis (AGLC) to launch their PlayAlberta platform.
That launch introduced online gambling to the province for the first time. It also allowed Albertans to take advantage of the legalization of single-event bets that came into effect earlier this year.
Sporting Solutions also recently signed a similar deal with the Ontario Lottery and Gaming Corporation (OLG).
Supporting domestic operators
Commenting on the new agreement, Sports IQ’s CEO, Omer Dor, shared enthusiasm.
“Sporting Solutions has an exceptional reputation in the global gaming industry,” Dor said.
“We’re delighted to attach our names to theirs and power their continued growth with innovative product lines. With the recent announcements of the OLG and AGLC as clients of Sporting Solution, it’s particularly exciting for us to be able to support operators in our very own backyard here in Canada.”
Founded in 2018, the company quickly advanced its proprietary technology to power newly-regulated North American and global sportsbooks.
Sports IQ’s industry-leading live player props make it possible to bet on almost every possible in-game action.
Sports IQ’s partnership with Sporting Solutions is the latest in a series of international agreements. Other sports betting partners include Betway, FansUnite, BetClic, and IGT.