With all the hype around online sports betting, you might think that’s where all the action is. The truth is, sports betting adds the sparkle, while the real workhorses are Ontario online casinos — at least where revenues are concerned.
PointsBet Canada and The Trailer Park Boys announced an exclusive multi-year partnership ahead of PBC's official brand launch. The deal includes content collaborations on the TPB and PBC-owned channels. Sunnyvale's best will also appear in PointsBet's ad campaigns, activations, and special VIP-style events.
PointsBet Canada continues to carve out its Canadian position with a new deal. This time around, the PointsBet subsidiary teams up with national curling champions Kerri Einarson and Kevin Koe. The deal comes after the company signed an exclusive partnership with Curling Canada, the sanctioning body for the sport in Canada.
Scott Vanderwel and PointsBet are ready to take on Canadian sports betting. PointsBet Canada's newly appointed CEO is quite confident about the company's chances of success in the soon-to-be regulated igaming scene. And he's putting years of knowledge and experience to work to lead the company forward.
Australian-based online gaming operator PointsBet hired Dale Fallon as the company’s senior director of product for Canada. Dale Fallon is the most recent PointsBet Canada hire after the company appointed Scott Vanderwel as CEO. Other recent additions include Nic Sulsky, CCO and Chantal Cipriano, VP - legal, compliance & people.
PointsBet has hired a former Rogers Communications executive to head its Canadian team. As CEO of PointsBet Canada, Scott Vanderwel will steer the Australian bookmaker’s Canadian business. Before signing with PointsBet, Vanderwel was a senior vice president for the national communications giant. He also spent 13 years at Monitor Deloitte.