It’s official – Score Media and Gaming Inc (theScore) has teamed up with Golf Canada. Specifically, the company’s online sportsbook, theScore Bet, is at the centre of a multi-year agreement between the two groups.
According to the deal, theScore Bet will be Golf Canada’s first-ever gaming partner. The agreement includes access to the National Open Golf Championships – the CP Women’s Open and the RBC Canadian Open.
Golf Canada is the National Sports Federation and governing body for golf in Canada, representing over 270,000 golfers. With 1,400 member clubs across the country, it is also a member of the Canadian Olympic Committee.
An Exclusive Partnership
The partnership, which takes effect next year, will allow theScore Bet to activate across Golf Canada’s upcoming events. As an official gaming partner, theScore Bet will offer fans a diversity of on-site and digital experiences.
Fan engagement initiatives will include exclusive members-only experiences. Digital activations via tournaments and Golf Canada’s channels will be part of the mix, too.
“We are thrilled to welcome theScore Bet as Golf Canada’s first Official Gaming Partner,” Golf Canada’s CCO, John Sibley, commented.
“theScore brand is already synonymous with sports coverage in Canada and we’re enthusiastic about the opportunity to team up to help build awareness for theScore Bet.”
“Through Golf Canada’s entertainment properties and channels, theScore Bet will have direct access to engage with our large membership of devout Canadian sports fans,” Sibley concluded.
theScore Bet partnered with the PGA Tour in March. The deal made theScore Bet the Tour’s official betting operator in North America, pending legislative changes and regulatory approvals.
theScore “enthusiastic” about opportunities
Aubrey Levy, Senior VP of Content and Marketing, theScore, shared enthusiasm for the deal.
“We are proud to be Golf Canada’s first ever gaming partner and align theScore Bet with their organization and Canada’s marquee professional men’s and women’s golf events. This partnership provides us with highly engaging access points to introduce theScore Bet to a broad and endemic audience of golf fans,” he said.
“With the RBC Canadian Open taking place in Ontario for all three years and the CP Women’s Open in the province for at least the coming year, it provides us an amazing foothold to interact with Canada’s passionate golf community around two of the most popular golf events in the country.”
The 2022 RBC Canadian Open goes down June 6-12 in Toronto at St George’s Golf and Country Club. Nearby Islington Golf Club will host the championship’s practice facility.
The 2022 CP Women’s Open takes place August 22-28 at Ottawa Hunt and Golf Club.
