theScoreBet’s 10X Tailgate Tour Brings ‘Bet Mode’ To Ontario Sports Fans

Written By Robyn McNeil on September 16, 2022
theScore Bet Brings the 10X Tailgate Tour to Ontario. Football fans celebrating at a tailgate party

Football, food, drinks and fun are on the agenda for Ontario football fans at theScoreBet’s 10X Tailgate Tour when it visits the province this fall.

Dubbed the “ultimate tailgate experience,” the tour kicks off in London this Sunday, with a stop at Beertown. Tailgate-goers will enjoy games, prizes, and more, delivered in a custom-fitted 45-foot truck that converts into its own fun zone.

10X Tailgate Tour to make multiple stops in Ontario

Aimed to help Ontario sports bettors “get into bet mode,” the truck will travel to six Ontario cities this fall.

Each week, the 10X Tailgate Truck will sidle up to a partner bar or restaurant in a different Ontario city. Once situated, the truck transforms into a fully equipped entertainment zone. Expect lounge areas, classic tailgate games, food & drink — everything needed for a full day of football. Plus, there will be opportunities to win prizes and giveaways, including theScore Bet merch.

10X Tailgate is free to attend for those 19 and over, with exclusive spaces reserved for theScore Bet players. Keeners take note: gates open at noon.

10X Tailgate Tour Schedule

  • September 18 – Beertown, London
  • September 25 – Rendezviews, Toronto
  • October 2 – Kildare House, Windsor
  • October 9 – Daft Brewing, Kingston
  • October 16 – One Eyed Jack, Oshawa
  • October 23 – Stonewalls, Hamilton

theScore Bet 10X Tailgate Tour ad

Additionally, fans should be on the lookout for the 10X Tailgate Truck pop-up locations around their city on Thursdays and Fridays. Spot the truck and stop by for the chance to win prizes ahead of Sunday’s main event.

Tailgate Tour follows new “Get Into Bet Mode” Ads

Recently, theScore Bet also debuted its new Fall ads, a continuation of its cheeky “get into bet mode” campaign.

This time out, the spots features SNL alumni Jon Lovitz, Canadian comedian Russell Peters and Canuck Patrick J. Adams (Suits). theScore Bet worked with Toronto-based marketing agency Diamond on the campaign creative and strategy. Comedy veterans The Director Brothers, Ryan McNeely and Josh Martin, directed the spots.

According to Aubrey Levy, theScore’s senior vice president of content and marketing, the push complements the fall sports season.

“This new campaign phase is tailored toward educating fans, many of whom re-engage in the fall,” said Levy.

“Specifically, we’ve significantly upgraded our product with increased sports betting options and have expanded our iCasino catalog [sic]. We’re also leaning into our exclusive Blue Jays partnership with a baseball spot that highlights how we seamlessly merge media and betting. The engaging personalities we’ve selected – Jon, Russell and Patrick – each uniquely channel theScore Bet to drive home our product messaging in [an] entertaining fashion.”

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Robyn McNeil

Robyn McNeil is a Nova Scotia-based writer and editor. She lives in Halifax in an empty nest with a mischievous cat and a penchant for good stories, strong tea, cheeseburgers, yoga, graveyards, hammocks, gardening, games, herb, and hoppy beer.

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