Hard Rock Casino Vancouver To Undergo Name Change In December

Written By Matthew Lomon on October 19, 2023 - Last Updated on October 25, 2023
Image of Vancouver skyline with Great Canadian Entertainment logo in front for story on Hard Rock Casino Vancouver being rebranded as Great Canadian Casino Vancouver

Hard Rock Casino Vancouver is swapping out its familiar brand name for another this winter.

On Wednesday, Great Canadian Entertainment announced that its Hard Rock property is set to undergo a rebrand that will see the facility transform into Great Canadian Casino Vancouver.

According to the gaming and entertainment giant, the move will take effect in December 2023.

This is not the same as the Casino Woodbine rebrand

The news follows Great Canadian’s recent rebrand of Casino Woodbine into Great Canadian Casino Resort Toronto, which became the largest Canadian casino when it opened its doors on June 20.

At the time of construction, the “Vegas-style” Ontario casino was one of the largest private sector projects in the province.

However, the two projects are very different. Great Canadian Vancouver’s transformation is simply a name change, while Woodbine’s required a new property altogether.

New dining, gaming, and entertainment options coming with rebrand

Already the largest casino in British Columbia, Great Canadian Casino Vancouver will welcome an array of new options for customers to enjoy.

The headliner on the dining side is the new Gordon Ramsay Burger restaurant, opening this winter. A casual dining experience emboldened by Ramsay’s signature flair, the joint is the first of its kind in Canada.

The refreshed casino boasts a diverse selection of both traditional and cutting-edge games. This includes classic table games, the latest in slots technology, and all-new high-limit private gaming rooms.

Finally, the facility’s Live Nation Canada-supported theatre will host a series of acts from music to comedy and more.

Great Canadian CEO Matthew Anfinson said this latest endeavour will mark the start of a new era for Great Canadian Vancouver.

“As we embark on this exciting transformation to Great Canadian Casino Vancouver, we are entering a new era of excitement and entertainment,” Anfinson said in a release. “Our partnerships with Chef Gordon Ramsay and Live Nation Canada promise to bring an unparalleled level of culinary excellence and world-class entertainment to our valued guests.

“We believe that this transition represents not only a change in name but a significant opportunity to enhance the overall experience.”

Photo by PlayCanada
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Matthew Lomon

Matthew Lomon has been a contributor at Catena Media’s network of regional sites since July 2022. He first broke into covering the legal North American gambling industry with PlayCanada. Since then, Matthew's reporting has extended to PlayMichigan, PlayPennsylvania, and PlayIllinois. Based out of Toronto, Ontario, Matthew is an avid (bordering on fanatic) sports fan.

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