30% Of Canadians Have An iGaming Account, According To Survey

Written By Katarina Vojvodic on June 10, 2022 - Last Updated on July 7, 2022
canada online gambling customers ipsos poll may 2022

More than two months after the launch of the legal Ontario online gambling market, an Ipsos poll shows an increase in online betting in Canada.

With the market flooded with advertising for the multitude of online casino apps in Ontario and more, Canadians seem to be paying attention and making more bets than ever.

The Ipsos survey was conducted May 10-13, 2022, interviewing 2,001 Canadians ages 18 and older.

Which province has the most gamblers? Atlantic Canada

According to the survey, 33% of adults have registered with at least one Ontario iGaming operator in the newly regulated province. That’s 3% higher than the national average (30%).

However, the Atlantic Canada region has the highest number of adults with a gambling account. Here’s the entire breakdown throughout the provinces.

Private vs. provincial gambling operators

The report shows that Canadians tend to favour private gambling sites.

Nearly 44% of bets are through provincial government sites, while 56% of bets were on commercial operator platforms. That’s partly because numerous grey market operators target players across Canada, providing competition against province-controlled gaming sites.

The biggest tilt in favor of private operators is in the prairie provinces. Alberta and Manitoba/Saskatchewan favored private operators the most, giving just 32% and 31% of their gambling dollars to provincial government sites.

The market research and global polling company also found:

  • British Columbia gamblers spent 33% of their bets with BCLC’s PlayNow, with the rest going to private operators.
  • Ontario gamblers spent 43% of their wagers at OLG.ca.
  • Atlantic Canada gamblers spent 44% of their wagers at ALC.ca.
  • Quebec is the only province where users favore the government site, with a reported 57% going to Lotoquebec.com.

Not everyone knows of legal Ontario gaming

Although Canada’s most populous province recently began offering legal online betting, not all Ontarians are aware of the change.

Related: Black and White Explanation of Which Ontario Gambling Sites are Legal

According to the survey, only 41% knew of the legal market. But Ontarians are more aware than others living in the rest of Canada. When asked if they had heard of Ontario’s regulated market shift, only 26% of Canadians said yes.

An Ipsos press release said:

“Many of the respondents who had heard of the policy change showed interest in making online bets in the future: 37% say they are definitely (17%) or probably (20%) likely to do some online gambling in the next few months.

This is much stronger interest compared to Canadians who aren’t aware of Ontario’s situation, where only 14% say they’re definitely (5%) or probably (9%) likely to gamble online in the future.”

And, as more Canadians become aware of Ontario’s regulated market, some of the figures mentioned may rise, Ipsos warns.

Number of Ontario online gambling sites on the rise

The Ontario sports betting options continue to rise by the week.

Apart from the province’s Ontario Lottery and Gaming Corporation, there are currently more than 20 Canada online gambling operators legally registered with iGaming Ontario.

As the poll revealed, Ontarians tend to favour private gaming operators (57%) over the province’s (43%).

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Katarina Vojvodic Avatar
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Katarina Vojvodic

Katarina is a Toronto-based online gambling writer who holds a master's degree in journalism. Before joining PlayCanada, she was part of the AskGamblers crew where she reported about the world of online casinos and interviewed numerous iGaming experts. Being in the industry for 5 years, she became an expert in online slots.

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