Deal Tracker: Canada Sports Betting And Casino Operator Sponsorship Deals

Written By Dave Briggs on August 23, 2022 - Last Updated on August 31, 2022
A handy guide to which sports leagues, teams and events have signed what deals with Canadian gaming operators.

Canada sports betting and casino operators have struck an abundance of deals with major sports leagues and teams.

Keeping track of it all can be dizzying. PlayCanada is here to help with our Deal Tracker. We’ll update this page as new deals arise to make it your go-to source for which league has suited up with which operator.

League deals with operators

NFL

  • BetMGM: official sportsbook partner in Canada.
  • FanDuel: official sportsbook partner in Canada.
  • Proline: official retail lottery and sportsbook partner of the NFL in Ontario.

NBA

  • DraftKings: official sports betting partner.
  • FanDuel: official sports betting partner.
  • Proline: official partner in Ontario.

NHL

  • BetMGM: official sports betting partner.
  • FanDuel: official sports betting partner.
  • Proline: official sports betting partner in Ontario.

MLB

  • Proline: Official sports betting partner in Ontario.

CFL

  • BetRegal: official gaming partner.

CPL

  • ComeOn!: official sports betting and online casino partner.

NLL

  • BetMGM: exclusive gaming partner.

Sponsorships between operators and sports teams, associations, events

Teams

Events

  • CP Women’s Open (golf): theScore Bet is the official gaming partner.
  • PointsBet Invitational (Curling Event): PointsBet is the official sponsor.
  • RBC Canadian Open (golf): theScore Bet is the official gaming partner.

Associations

  • Alpine Canada: PointsBet is the association’s official sportsbook.
  • Canadian Premier League: ComeOn! is the official sports betting and online casino partner.
  • Curling Canada: PointsBet is its official sports betting partner.
  • Golf Canada: theScore Bet is the official gaming partner
  • Maple Leaf Sports and Entertainment: FanDuel is an official sports betting partner of the group that owns the Toronto Maple Leafs, Toronto Raptors, Toronto Argonauts, Toronto FC and the Toronto Marlies.
  • MLSE: PokerStars is the official gaming partner.
  • MLSE: PointsBet is an official sports betting partner of the company’s professional teams.
  • NHL Alumni Association: PointsBet is the exclusive sports betting partner in Canada.
  • TSN: FanDuel is the sports network’s official sportsbook partner.

BetMGM

  • NFL official sportsbook partner in Canada.
  • NHL official sportsbook partner in Canada.
  • NLL official gaming partner.

BetRegal

  • CFL official gaming partner.

ComeOn!

  • Canadian Premier League official sports betting and online casino partner.
  • Atlético Ottawa official team sponsor.

DraftKings

  • NBA official sports betting partner.
Dave Briggs Avatar
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Dave Briggs

Dave Briggs is a managing editor and writer for Catena Media. His expertise is covering the gambling industry in North America with emphasis on the casino, sports betting, horse racing and poker sectors. He is currently reporting on the gaming industries in Canada and Illinois.

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