Former NDP MP Brian Masse says Canada's sports betting rollout has led to a surge in gambling ads. Here's what the evidence shows and what Bill S‑211 could mean for players.
Ontario's regulated iGaming market has grown from CAD $1.1 billion in monthly wagers in 2022 to nearly CAD $9.5 billion by end of 2025. Now, with Alberta eyeing a similar framework, Canada could be on the verge of a multi-province regulated ecosystem.
Ontario's combined public and private online gambling market has surpassed $12.6 billion in revenue since the open market launched in 2022, with OLG and iGaming Ontario both reporting strong growth figures for FY2024–25.
Plenty of Ontario-licensed operators are already knocking on the doors to Alberta’s iGaming market. Among them is online casino market leader, BetMGM, which seeks to replicate its Ontario success in Canada’s oil country.