Industry Expertise
Noah covers North American iGaming with a focus on regulation, licensing, and how markets evolve. His work looks at how these changes affect both operators and the players using these platforms.
Noah D’mello is a journalist covering Canada’s online gambling market, with a focus on Alberta’s upcoming regulated iGaming launch. His work breaks down regulation, operator strategy, and player access into clear, actionable insights. With a background in finance and sports writing, he focuses on accuracy, clarity, and real world impact.
Noah covers North American iGaming with a focus on regulation, licensing, and how markets evolve. His work looks at how these changes affect both operators and the players using these platforms.
Noah writes news and feature content for Bonus.com and PlayCanada, focusing on regulation, market developments, and player access. His work prioritizes clarity and context, helping readers understand not just what is happening, but why it matters.
Noah graduated with a bachelor’s degree in economics from the University of Calgary in April 2026.
Outside of writing, Noah trains in boxing and jiu jitsu and closely follows the UFC.
New testing by TESTA shows Alberta's regulated platforms face an unexpected vulnerability ahead of the July 13 launch: inconsistent payment experiences could drive players back to offshore operators.
For gaming studios like Playnetic, landing with a tier-one operator has become essential. The partnership demonstrates why operator reach matters more than ever in a crowded market.
NorthStar Gaming's trading halt raises serious questions about the company's short-term stability in Ontario's increasingly competitive iGaming market. The cease trade order resulted from the company's failure to file 2025 audited financial statements and its auditor's withdrawal of previous reports. However, NorthStar Gaming remains a licensed operator, and customers are unaffected.
Alberta prioritizes operational continuity by appointing insider Dan Keene as permanent AiGC CEO. His background managing PlayAlberta positions him to lead the market's critical launch phase.
Flutter invested $40 million in FanDuel Predicts during Q1, targeting entertainment-focused users outside traditional sports betting. The prediction markets category represents Flutter's next frontier in North American expansion.
Google's Alberta ad limits enforce strict brand awareness rules. Learn why larger operators benefit while smaller competitors face tighter restrictions.